World Liberty Financial (WLFI), a crypto venture backed by the Trump family, is reportedly exploring plans to become a publicly traded company. The new company would act as a treasury firm, holding its native WLFI tokens. The firm is seeking to raise approximately $1.5 billion through this initiative, and discussions with major technology and crypto investors are said to be moving quickly.
This strategy is similar to the one pioneered by MicroStrategy (now Strategy), which transformed into a publicly traded Bitcoin holding company. Since then, Strategy has accumulated over $72 billion in Bitcoin, inspiring a wave of other companies, including another Trump-linked venture, Trump Media, to adopt similar treasury strategies.
WLFI, whose website lists Donald Trump as “co-founder emeritus,” launched last year with a stablecoin, USD1, and a crypto-lending app. In June, Donald Trump disclosed that he had earned $57.4 million from his stake in the company through token sales. So far, World Liberty Financial has raised about $550 million through two public token sales, with high-profile investors including Tron founder Justin Sun and Web3Port.
August 2025, Cryptoniteuae
