An “idle game” called Notcoin has successfully brought 3% of Telegram users into the world of Web3 by allowing them to earn NOT tokens simply by tapping their screens.
Within a short span of less than two months, Notcoin has garnered over 30 million users on Telegram and introduced them to TON-based cryptocurrency wallets. This integration has been financially rewarding for players, especially with NOT tokens being listed on major cryptocurrency exchanges.
Inal Kardan, gaming lead at TON Foundation, highlighted how blockchain gaming can attract new users to the cryptocurrency ecosystem, citing Notcoin’s rapid user growth and the adoption of traditional gaming monetization methods like advertising.
Yat Siu, co-founder of Animoca Brands, emphasized the viral growth mechanics employed by games like Notcoin on Telegram and TON, contrasting it with the limitations faced by Web3 games on platforms like Apple and Google.
Siu noted that the engagement approach of games like Notcoin offers better value for users compared to traditional advertising models. Michał Dąbrowski, CEO of Elympics, sees Web3 games as a gateway to onboard new cryptocurrency users, pointing out that blockchain infrastructure facilitates monetization mechanics for developers and gives players ownership and value through in-game currencies.
Overall, Notcoin’s success underscores the potential of Web3 games in leveraging social platforms like Telegram to attract and engage a broader audience.
May 2024, Cryptoniteuae
