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Mastercard Expands Horizons: New Program Fuels Future of Blockchain

On May 15, the fintech leader Mastercard revealed the inclusion of five new startups in its Start Path Blockchain and Digital Assets program.

This program serves as a fintech accelerator, aimed at exploring potential future applications and scaling new solutions with startups globally.

The newly added participants include Kulipa, a crypto payment and card issuer, Parafin, a blockchain software company, peaq, a decentralized physical infrastructure network (DePin) firm, Triangle, a data platform, and Venly, a blockchain developer.

According to Mastercard’s press release, this phase of the program will concentrate on trialing various use cases to address specific challenges:

“Mastercard is collaborating with industry experts and fintechs to explore unique use cases tailored to address real-world issues, spanning various currency formats – from regulated money to bank deposits, stablecoins, and CBDCs.”

Mastercard selects “high-potential blockchain, digital assets, and Web3 startups” for the program, offering them the chance to collaborate, receive customized training, and access Mastercard’s clientele and distribution channels over a four-month period.

Since its launch in 2014, Start Path has reportedly assisted over 400 startups across 54 countries. Through initiatives like this, Mastercard has steadily solidified its position as a frontrunner in the realm of fintech and blockchain-based payments.

Additionally, Mastercard Lab has partnered with Israeli fintech company Kima to develop a “DeFi credit card,” aiming to integrate decentralized finance protocols with credit application processes.

Moreover, on May 8, Mastercard revealed a collaboration with major U.S. banking institutions like Citigroup, Visa, and JP Morgan to explore distributed ledger technology for banking settlements utilizing tokenization.

In April, Mastercard and 1inch introduced a debit card featuring cryptocurrency-to-fiat bridge functionality, enabling cryptocurrency users to conduct cash withdrawals and point-of-sale transactions at locations accepting debit cards.

May 2024, Cryptoniteuae

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Vaibhavv Ali
Vaibhavv Ali

Vaibhavv Ali is the founder and editor of Cryptonite (cryptonite.ae), an independent digital-asset news and analysis publication with a UAE focus. He covers virtual-asset regulation — VARA, ADGM and the UAE Central Bank — alongside real-world-asset tokenization, stablecoins and agentic AI in finance. Every Cryptonite article is human-edited and its sources are linked. He is also a celebrated speaker and host.

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