The design software company Figma has revealed that it holds $91 million in Bitcoin, but its leadership is quick to clarify that this is a cautious, diversified investment rather than a major shift in strategy. During its second-quarter earnings call, CFO Praveer Melwani stated that the company’s Bitcoin position is held in an exchange-traded fund (ETF) and makes up only a small part of its total cash reserves of $1.6 billion.
CEO Dylan Field emphasized that the company is “not trying to be Michael Saylor,” directly referencing the CEO of Strategy who famously turned his software firm into a corporate Bitcoin holder. Field explained that the Bitcoin allocation is part of a “diversified treasury strategy” and that Figma remains a design company at its core, not a Bitcoin-first company.
This conservative approach contrasts sharply with other public companies that have made highly publicized and much larger bets on Bitcoin. While Figma’s core business remains strong—serving 95% of the Fortune 500 and reporting 41% year-over-year revenue growth—the news was somewhat overshadowed by a 19% drop in its stock price. Despite beating revenue expectations, the company’s net income fell below analyst forecasts, leading to a slide in its share price.
Figma’s move reflects a quiet but growing trend of public companies gradually adopting digital assets as part of their corporate finance strategy without the high-profile evangelism seen from earlier adopters.
September 2025, Cryptoniteuae
