Europe’s largest asset manager, Amundi, with over €2.3 trillion in assets under management, is reportedly preparing to launch its first Bitcoin (BTC) exchange-traded product (ETP) in early 2026.
This move would make Amundi the first major European financial institution to follow the lead of U.S. giants like BlackRock, whose Bitcoin ETF, IBIT, has seen massive success, currently holding nearly $97 billion in BTC. According to The Big Whale report, the European asset manager is finally “taking the plunge” after observing BlackRock’s success.
The decision is likely driven by two key factors:
- Favorable Regulation: Europe’s new Markets in Crypto-Assets (MiCA) framework is providing fund managers with clearer guidelines and stronger safeguards for launching blockchain-based financial products.
- Surging Demand: The report notes massive recent inflows into crypto investment products, totaling $3.17 billion last week. Bitcoin products led this surge with $2.67 billion in weekly inflows, pushing year-to-date totals to a record $30.2 billion. Altcoins like Ethereum, Solana, and Ripple also saw strong interest.
Amundi’s entry into the crypto ETP market is expected to encourage other top European financial institutions to follow suit, further solidifying the region’s adoption of digital assets. This follows a broader trend in Europe, where nine banks are already collaborating to launch a euro-pegged stablecoin in 2026 to counter the US Dollar’s dominance.
October 2025, Cryptoniteuae
