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Mercari Goes Crypto: Bitcoin Giveaway Boosts User Acquisition

Japanese e-commerce giant Mercari is dipping its toes into the cryptocurrency pool by giving away Bitcoin (BTC) to new and existing users. This promotional drive aims to attract users to Mercari’s Bitcoin trading service, launched by its subsidiary Mercoin.

The campaign, running until July 31st, incentivizes users to invite friends and family to the platform. Both the referrer and the invitee will receive a small amount of Bitcoin (around $0.12 worth) for each successful signup. Mercari emphasizes there’s no limit to how many people users can invite, potentially rewarding active participants with a decent chunk of free Bitcoin.

This move by Mercari highlights the growing interest in cryptocurrency adoption in Japan. By offering a user-friendly way to acquire Bitcoin, Mercari hopes to attract new demographics and potentially establish itself as a player in the Japanese crypto scene. The success of this campaign will likely depend on factors like ease of use, security measures, and overall user experience within Mercari’s Bitcoin trading platform.

July 2024, Cryptoniteuae

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Vaibhavv Ali
Vaibhavv Ali

Vaibhavv Ali is the founder and editor of Cryptonite (cryptonite.ae), an independent digital-asset news and analysis publication with a UAE focus. He covers virtual-asset regulation — VARA, ADGM and the UAE Central Bank — alongside real-world-asset tokenization, stablecoins and agentic AI in finance. Every Cryptonite article is human-edited and its sources are linked. He is also a celebrated speaker and host.

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