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Binance Faces Trademark Dispute Over “Peanut the Squirrel”

Binance, a leading cryptocurrency exchange, is facing a trademark infringement  lawsuit from Mark Longo, the owner of the “Peanut the Squirrel” (PNUT) brand.

According to Longo, his legal team has sent a cease-and-desist letter to Binance alleging the unauthorized use of the “PNUT” trademark and the distinctive image of Peanut the Squirrel on their platform. Longo contends that these are not merely designs but integral components of his established brand, which Binance has allegedly violated.

This incident underscores the significance of intellectual property rights in the digital age. Longo emphasizes the need for global platforms like Binance to respect copyrights and trademarks, recognizing the years of effort and creativity invested in building such brands.

Binance has yet to publicly respond to these allegations. If the exchange fails to address the issue satisfactorily, Longo may pursue further legal action.

This trademark dispute adds another layer to Binance’s legal challenges. The exchange has faced regulatory scrutiny in various jurisdictions worldwide, but this particular case involving a trademarked squirrel presents a unique and somewhat peculiar situation.

December 2024, Cryptoniteuae

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Vaibhavv Ali
Vaibhavv Ali

Vaibhavv Ali is the founder and editor of Cryptonite (cryptonite.ae), an independent digital-asset news and analysis publication with a UAE focus. He covers virtual-asset regulation — VARA, ADGM and the UAE Central Bank — alongside real-world-asset tokenization, stablecoins and agentic AI in finance. Every Cryptonite article is human-edited and its sources are linked. He is also a celebrated speaker and host.

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