Tether’s Bid to Buy Juventus Rejected by Long-Time Owners Exor

Stablecoin issuer Tether’s attempt to acquire full control of the renowned Italian football club Juventus was firmly rejected by the club’s controlling owner, Exor, the holding company of the Agnelli family.

• The Proposal: Tether submitted a binding all-cash bid for Exor’s 65.4% controlling stake, with plans for a public offer for the remaining shares. Tether offered 2.66 euros per share, valuing the club at just over 1 billion euros, a premium over its market capitalization of roughly 944 million euros. Tether also pledged to invest an additional 1 billion euros into Juventus for its long-term development.
• The Rejection: Exor’s board unanimously dismissed the unsolicited takeover proposal. Exor CEO John Elkann emphasized the club’s deep historical ties to the Agnelli family, which has controlled Juventus for over a century, stating that the club’s identity, history, and values were not for sale.
• Context: Exor reaffirmed its commitment to retaining ownership and supporting the club’s management. Tether, which has been expanding into sports investments, had previously built up a stake of more than 10% in Juventus and had successfully nominated one director, Francesco Garino, to the club’s board.

This swift rejection brings an abrupt end to one of the most high-profile intersections between crypto capital and European football acquisition attempts to date.