Bybit EU, the European division of the global cryptocurrency exchange Bybit, has been named the official partner of Ski Austria (ÖSV), the Austrian Ski Federation. This landmark deal is the first-ever collaboration between a national ski federation and the crypto sector.
The partnership, which links one of the world’s most successful winter sports organizations with a MiCAR-licensed digital finance company, will commence for the 2025/26 FIS World Cup season, starting on October 26.
Key details of the collaboration include:
- Branding Visibility: Bybit EU’s logo will be prominently featured at select World Cup events in Sölden, Gurgl, Semmering, and other Austrian venues.
- Joint Activations: The partnership will involve combined digital and event initiatives throughout the season.
Christian Scherer, CEO of Ski Austria, expressed pride in bridging the gap between traditional sports and technology-driven sectors. Georg Harer, Managing Director of Bybit EU, emphasized that the partnership reflects shared values like discipline, transparency, and the courage to lead change, noting that Bybit EU’s European base in Vienna and MiCAR license make it a natural fit for connecting regulated digital finance with European sport.
October 2025, Cryptoniteuae
