Eric Trump, son of President Donald Trump and co-founder of the World Liberty Financial (WLFI) decentralized finance protocol, has revealed plans for a new real estate tokenization project tied to a forthcoming building.
This initiative, which follows earlier discussions by WLFI co-founder Zach Witkoff, aims to utilize WLFI’s blockchain rails to enable fractional real estate ownership. This process of tokenization transforms traditional assets into digital tokens, allowing everyday investors to participate directly in high-profile property investments.
Shifting from Bank Financing to Micro-Investment
Trump views this project as a significant shift from relying on traditional institutional financing. He envisions bypassing major banks by selling micro-shares in major properties (such as new hotels in D.C. or Dubai) to the “masses” for as little as $1,000. Beyond fractional ownership, these micro-shares would potentially include exclusive perks, such as hotel privileges or access to Trump-branded venues.
Integrated with the WLFI Ecosystem
The project is confirmed to integrate with World Liberty Financial’s USD1 stablecoin. Launched in 2024, the WLFI protocol is designed to bridge crypto and traditional finance through various tokenized products. The upcoming tokenized real estate, combined with WLFI’s planned debit card and retail application for spending the USD1 stablecoin, aims to create a highly accessible, blockchain-based investment ecosystem tied to the globally recognized Trump brand. If successful, this could be a landmark example of real-world asset tokenization.
October 2025, Cryptoniteuae
