Thumzup Media, a digital advertising firm, has announced plans to integrate Dogecoin (DOGE) as a direct payout option within its influencer rewards app. This platform allows users to earn money by sharing branded content.
According to CEO Robert Steele, using Dogecoin for rewards would significantly enhance the system’s efficiency and scalability by:
- Reducing transaction costs.
- Removing banking intermediaries.
- Enabling near-instant global transactions.
The move is designed to offer “frictionless, real-time payouts” and appeal to the growing crypto-friendly creator economy. The implementation will be rolled out gradually following regulatory and technical checks, aiming to make Thumzup one of the first U.S. ad-tech companies to adopt crypto micropayments at scale.
Expanding Digital Asset Strategy
Thumzup is also broadening its corporate treasury strategy beyond its current holdings of 19 BTC and 7.5 million DOGE. The company recently extended a $2.5 million loan to DogeHash, a Dogecoin mining company. The board has now endorsed diversifying its portfolio to include assets like Litecoin (LTC), Solana (SOL), Ripple (XRP), Ether (ETH), and USD Coin (USDC), with the goal of supporting liquidity, payments, and strategic investments.
DOGE Ecosystem Growth
The broader Dogecoin ecosystem is also seeing institutional moves. The House of Doge, the commercial arm of the Dogecoin Foundation, plans to list on Nasdaq via a merger with Brag House Holdings and currently holds 837 million DOGE, making it the largest institutional holder of the cryptocurrency. This activity comes amid speculation over potential spot Doge ETF approvals.
Despite a recent 24% weekly decline in DOGE’s price, analysts remain bullish on its long-term outlook. Market strategist Trader Tardigrade sees the current chart structure mirroring DOGE’s exponential 2014-2017 cycle, projecting a potential breakout with prices reaching $1.60 by early 2026.
October 2025, Cryptoniteuae
