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Robinhood Added to S&P 500, Disappointing Bitcoin Firm Strategy

Robinhood, a retail brokerage with a strong focus on digital assets, has been added to the S&P 500 index, causing its shares to jump 7% in after-hours trading. This inclusion, effective on September 22, is a major milestone for the company, whose stock has already soared over 150% this year. The move signals the growing influence of crypto-centric companies in mainstream financial markets.

In contrast, Strategy, a firm known for its large Bitcoin treasury, was not added to the index despite meeting the minimum market cap requirements. Following the news, Strategy’s shares were down almost 3% in after-hours trading.

This decision highlights a pivotal shift in institutional investment. While S&P Dow Jones is embracing companies like Robinhood and Coinbase (which joined in May) that facilitate crypto trading, it seems to be taking a more cautious approach with firms whose primary business model is holding digital assets on their balance sheet.

The announcement comes after a strong second-quarter performance for Robinhood, where the company surpassed analyst expectations with $989 million in total sales and $386 million in profits. Although crypto trading revenue cooled off slightly quarter-over-quarter, income from options and equities trading increased, proving the company’s diversified revenue streams.

September 2025, Cryptoniteuae

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Vaibhavv Ali
Vaibhavv Ali

Vaibhavv Ali is the founder and editor of Cryptonite (cryptonite.ae), an independent digital-asset news and analysis publication with a UAE focus. He covers virtual-asset regulation — VARA, ADGM and the UAE Central Bank — alongside real-world-asset tokenization, stablecoins and agentic AI in finance. Every Cryptonite article is human-edited and its sources are linked. He is also a celebrated speaker and host.

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