B Strategy, a digital asset investment firm, is planning to raise $1 billion to launch a publicly listed company on the Nasdaq focused on a BNB strategy. The new company, which aims to become the “Berkshire Hathaway of the BNB ecosystem,” will be supported by YZi Labs, the new name for Binance Labs, led by Chengpeng (CZ) Zhao and Ji He.
The new venture will be co-led by B Strategy co-founders Leon Lu, formerly of Metalpha and Bitmain, and Max Hua, also a former Bitmain executive. The company’s strategy involves not only acquiring BNB as a treasury asset but also actively investing in technology development, providing grants to projects, and supporting community initiatives.
Leveraging B Strategy’s extensive global network, the company will gain access to significant liquidity and market intelligence across key regions. YZi Labs’ Ella Zhang highlighted BNB’s role as a “cornerstone utility for the next generation of capital markets,” citing its high on-chain usage and robust incentives for builders.
Leon Lu stated the publicly listed company will use its resources to support the BNB ecosystem, which he noted is a leader in daily transaction value and is second in the number of dApps and projects. The company’s goal is to “maximize BNB-per-share” by actively managing BNB as a core strategic asset with the support of YZi Labs.
August 2025, Cryptoniteuae
