Rapper and fashion mogul Kanye West, now known as Ye, has entered the crypto world with his new token, $YZY, on the Solana blockchain. The launch created an immediate frenzy, with the token’s value skyrocketing by 6,800% in just a few hours.
The initial hype was fueled by Ye’s social media promotions and a $20,000 launch prize, which drew in traders and investors. The price quickly peaked at an all-time high of $3.16 before heavy profit-taking dropped its value. One on-chain investor capitalized on the surge, turning an initial $2.28 million investment into over $8 million, an estimated profit of about $6 million.
While the $YZY token can be used for purchases on the Yeezy fashion store, analysts have raised concerns about its tokenomics. With 70% of the total supply controlled by Ye and the liquidity pool not paired with a stablecoin like USDC, some experts are wary of potential future price manipulation.
August 2025, Cryptoniteuae
