Bitget, a global leader in cryptocurrency exchange and Web3 innovation, is dramatically amplifying its international presence by announcing a major partnership with UNTOLD, one of the world’s top three music festivals. As an official sponsor of UNTOLD X in Cluj-Napoca, Romania this August (August 7-10, 2025), and UNTOLD Dubai later this year (November 6-9, 2025), Bitget is poised to bring the world of Web3 directly to over 400,000 music enthusiasts, urging them to “Feel the ₿eat.”
This collaboration signifies Bitget’s most ambitious foray yet into the vibrant realms of music and youth culture. Building on previous high-profile sponsorships with LALIGA and MotoGP, the UNTOLD partnership demonstrates Bitget’s commitment to not just participate, but to dominate the cultural conversation. The strategic objective is clear: to integrate Web3 seamlessly into every aspect of the festival experience, from the mainstage to exclusive backstage access.
“We’re excited to welcome Bitget as a global partner of UNTOLD. This collaboration goes beyond sponsorship; it’s about building bridges between the world of music, culture, and the future of finance,” stated Bogdan Rădulescu, Co-Founder & Chief Business Officer of UNTOLD Universe. “Together, we’ll create experiences that redefine how communities connect and celebrate across continents.”
UNTOLD, consistently ranked #3 globally by DJ Mag’s Top 100 Festivals, has cemented its status as a cultural phenomenon. It has hosted an impressive roster of international artists including Imagine Dragons, Lenny Kravitz, Bebe Rexha, Major Lazer, Charlie XCX, and Jason Derulo, alongside electronic music titans like Martin Garrix, David Guetta, Armin van Buuren, Solomun, and Amelie Lens.
The upcoming 10th-anniversary edition of UNTOLD in Cluj-Napoca promises to be an unforgettable event, featuring headliners such as Post Malone, Armin van Buuren, Tiësto, and Martin Garrix. Bitget will be an integral part of this landmark celebration, offering immersive events and exclusive VIP experiences that aim to connect with festival-goers on a deeper level.
Gracy Chen, CEO of Bitget, expressed enthusiasm for the partnership: “We’ve partnered with athletes, champions, and now—rockstars. UNTOLD speaks the language of the next generation. And so do we. Whether you’re vibing in the crowd or trading on the go, Bitget is there to make every moment count. But more than that, we’re here to connect—to move with the rhythm of pop culture, and to show that crypto isn’t just a tool, it’s a way to participate in something bigger.”
Bitget’s presence at UNTOLD will go beyond mere branding. The company is committed to delivering VIP treatment that truly resonates with attendees. From the adrenaline of MotoGP in Germany to the electrifying beats of UNTOLD, Bitget is redefining the VIP experience, promising backstage access, ultra-exclusive lounges, and unforgettable moments for those who seek the extraordinary.
The partnership will kick off with UNTOLD’s 10th anniversary in Cluj-Napoca, Romania, and extend to UNTOLD Dubai, where Bitget will once again infuse the energy of crypto into one of the world’s most dynamic cultural spectacles.From stadium sponsorships to racing circuits and now major music festivals, Bitget continues to innovate and reshape the perception of a cryptocurrency brand. In the evolving landscape of finance, Bitget aims not just to participate, but to headline.
July 2025, Cryptoniteuae
