27 Jun
27Jun

Telegram, the popular messaging app, has launched Adsgram, a new traffic monetization tool that allows mini-app developers to earn Toncoin (TON) by displaying ads within their applications. This move is expected to incentivize developers to create more engaging and innovative mini-apps for the platform.

How Does Adsgram Work?

Adsgram is a third-party platform integrated into Telegram that connects mini-apps (or bots) to an advertising system. Developers can choose to display ads within their mini-apps and earn Toncoin based on impressions or clicks. The platform is designed to be user-friendly and easy to integrate, making it accessible to developers of all skill levels.

Benefits for Developers

  • New Revenue Stream: Adsgram provides developers with a new way to monetize their mini-apps, supplementing existing revenue models like in-app purchases or subscriptions.
  • Increased Engagement: By offering rewards in the form of Toncoin, Adsgram can incentivize users to interact with mini-apps more frequently, leading to increased engagement and usage.
  • Expanded Reach: Adsgram's advertising network can help developers reach a wider audience, potentially increasing the visibility and popularity of their mini-apps.

Benefits for Users

  • Free Access to Mini-Apps: Adsgram allows users to access a wide range of mini-apps for free, supported by advertising revenue.
  • Rewards for Engagement: Some mini-apps may offer rewards in Toncoin for interacting with ads or completing certain actions, adding an extra layer of engagement for users.

Implications for the Toncoin Ecosystem

The launch of Adsgram is a significant development for the Toncoin ecosystem. By providing a new way for developers to earn Toncoin, Adsgram could stimulate the growth of the ecosystem and encourage the development of more high-quality mini-apps. Additionally, the increased demand for Toncoin from developers and users could positively impact the cryptocurrency's value. 

June 2024, Cryptoniteuae

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