PayPal has taken another significant step into the cryptocurrency world by allowing U.S. merchants to directly buy, hold, and sell digital assets using their business accounts. This move comes as part of the company's broader strategy to embrace and integrate cryptocurrency into its services.
José Fernández da Ponte, Senior Vice President of Blockchain, Cryptocurrency, and Digital Currencies at PayPal, highlighted the increasing demand from businesses to offer cryptocurrency capabilities similar to those available to consumers. This new feature aims to meet that demand and empower merchants to engage with digital currencies seamlessly.
While the service is initially unavailable to New York-based businesses, PayPal's existing BitLicense and trust license from the New York State Department of Financial Services position it well for future expansion in the state.
This announcement builds upon PayPal's previous foray into cryptocurrency services. Last year, the company launched PayPal USD (PYUSD), a stablecoin pegged to the U.S. dollar. PYUSD has gained traction, becoming the sixth-largest stablecoin with a market capitalization of over $709 million.
The impact on PayPal shares following the announcement was mixed. While the stock initially dipped, it recovered and even gained slightly in after-hours trading. This suggests that the market's reaction to PayPal's expansion into cryptocurrency services is somewhat uncertain.
Overall, PayPal's decision to enable merchants to transact in cryptocurrency is a positive development for the broader adoption of digital assets. It aligns with the growing trend of mainstream acceptance of cryptocurrencies and could further drive their use in everyday transactions.
September 2024, Cryptoniteuae