14 Jan
14Jan

MicroStrategy, a business intelligence software company, has once again increased its Bitcoin holdings, marking its tenth consecutive week of purchases. On January 13th, the company revealed the acquisition of 2,530 Bitcoin for approximately $243 million at an average price of $95,972 per coin.

This latest purchase brings MicroStrategy's total Bitcoin holdings to a staggering 450,000 BTC, acquired for roughly $28.2 billion at an average price of $62,691 per Bitcoin. This consistent accumulation underscores the company's unwavering commitment to its Bitcoin strategy, which CEO Michael Saylor views as a long-term investment in "digital gold."

Ambitious Growth Plans

MicroStrategy has ambitious plans to further expand its Bitcoin holdings. The company aims to raise $42 billion in capital by 2027 through a combination of stock sales and convertible debt offerings. This ambitious initiative has already seen significant progress, with the company surpassing two-thirds of its equity funding goal within just three months of its announcement.

Inspiring Industry Peers

MicroStrategy's aggressive Bitcoin accumulation strategy has served as a catalyst for other companies to explore similar approaches. Notably, Metaplanet, a Japanese company, has emerged as a prominent example, adopting a similar Bitcoin treasury strategy.

Metaplanet CEO Simon Gerovich recently outlined the company's ambitious goal of expanding its Bitcoin holdings to 10,000 BTC by 2025. "Last year was transformational," Gerovich stated, "as we broke records, expanded our Bitcoin treasury, and reinforced our position as Asia's leading Bitcoin Treasury Company."

MicroStrategy's continued Bitcoin acquisitions demonstrate a strong belief in the long-term potential of the cryptocurrency and its ability to serve as a valuable asset for companies seeking to diversify their portfolios and hedge against inflation.

January 2025, Cryptoniteuae

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