Manchester United has ventured into the realm of Web3 with the launch of 'Fantasy United,' a new football game built on the Tezos blockchain for the upcoming 2024/25 season. This initiative, announced recently by the club, aims to engage fans in an interactive digital experience centered around player trading cards and fantasy football.
Introducing 'Fantasy United' and Player Trading Cards'
Fantasy United' allows fans to immerse themselves in a virtual football management experience where they can build teams using real-time Player Trading Cards. These cards feature all first-team players from Manchester United's men's squad and come in various editions such as Classic, Rare, and Ultra-Rare. Each card is dynamically updated throughout the season with real-life player stats, allowing fans to track their favorite players' performances.
According to Ronan Joyce, director of digital innovation at Manchester United, "Player Trading Cards allow United fans to collect the whole men’s first team squad, to see those collectibles evolve throughout the season as games are played and goals are scored, and have the ability to play those cards in an exciting fantasy football game."
The game enables fans to compete against friends, participate in mini-leagues featuring United players, and earn points based on the actual performance of players in real matches. This interactive approach not only enhances fan engagement but also leverages blockchain technology to offer a unique and dynamic fan experience.
Blockchain Technology and Fan Engagement
Built on the Tezos blockchain, 'Fantasy United' and the Player Trading Cards represent Manchester United's commitment to leveraging innovative technology to deepen fan connections. This initiative builds on the success of 'The Devils,' Manchester United's previous digital collection developed in collaboration with Tezos.
Sunil Singhvi, head of culture at Trilitech, Tezos R&D Hub, highlighted the innovative nature of this project: "Player Trading Cards and Fantasy United is an innovative use of blockchain technology to enable United fans to have a deeper connection with their favorite club. Through dynamically updating collectibles, supporters will be able to cheer on their heroes and watch how the season develops."
Availability and Early Access
Player Trading Cards are available for purchase in packs of seven for £3. Fans who own the 'The Devils' collection have received early access to these cards, further enhancing their involvement in the digital ecosystem created by Manchester United and Tezos.
Future Prospects
As 'Fantasy United' gains traction among fans, Manchester United plans to continue developing interactive features that foster a vibrant and active fan community. The integration of blockchain technology not only enhances transparency and security but also opens up new possibilities for fan engagement in the digital age.
In summary, Manchester United's launch of 'Fantasy United' and Player Trading Cards represents a forward-thinking approach to blending sports fandom with blockchain technology. By offering fans interactive and dynamic digital experiences, the club aims to redefine fan engagement and create lasting connections with supporters worldwide.
August 2024, Cryptoniteuae