In an exciting development for the cryptocurrency and sports worlds, Bitget, a prominent crypto exchange, has announced a partnership with La Liga, Spain's premier football league. Gracy Chen, CEO of Bitget, shared the news during an interview at the Token2049 conference, highlighting the "multi-million dollar" deal's potential impact on their existing partnership with football superstar Lionel Messi.
While the specifics of the deal were not disclosed, Chen indicated that the agreement with La Liga offers Bitget greater flexibility and opportunities for deeper collaborations compared to its partnership with Messi, which is set to expire later this year. “We still haven't decided how the partnership with Lionel Messi will evolve, but the La Liga deal is slightly cheaper and gives us a lot more freedom,” Chen explained. The partnership will allow Bitget to invite star footballers, including the likes of Kylian Mbappé, to participate in their events, enriching the exchange's connection to the football community.
This partnership is focused on Eastern and Southeast Asia, as well as the Latin American (LATAM) regions, and is set to last for two years. The collaboration aligns with La Liga's commitment to digitalization and innovation, as emphasized by Javier Tebas, President of La Liga. “Over the last decade, digitalization and innovation have been among La Liga's priorities,” Tebas stated. “We want to be pioneers, and we are committed to it.”
The announcement comes on the heels of another significant development for Bitget. The exchange, along with Web3 investor Foresight Ventures, has increased its exposure to The Open Network (TON) by $30 million through a partnership with several unnamed major players in the TON ecosystem. Despite recent challenges, including the arrest of the Telegram founder in Paris, Chen expressed confidence in the TON foundation's momentum, stating, “We are very bullish.”
Bitget has also seen impressive growth, surpassing 45 million users globally. This rapid expansion underscores the increasing interest in cryptocurrency trading and the exchange’s commitment to enhancing its offerings.
As Bitget forges ahead with its partnership with La Liga, the exchange aims to leverage the growing intersection of cryptocurrency and sports. With plans to engage high-profile football stars and a focus on key regions, Bitget is well-positioned to capitalize on the burgeoning crypto market and enhance its brand visibility in the world of sports. As the partnership unfolds, the crypto community and sports fans alike will be keenly watching for the exciting developments that lie ahead.
September 2024, Cryptoniteuae